2019 / Johnson Banks

Since its inception in 2011 Duolingo has offered over 300 million people a new ‘gamified’ approach to language learning. With an ever expanding list of products on offer, it was clear that they needed a cohesive visual approach to communicate the brand outside of the app environment.

We developed a wordmark based on Duo, the brand’s mascot. The owl’s feathery form and personality informed the letterforms, which later developed into a unique typeface that is unmistakably Duolingo.

Duolingo_app
Duolingo_typography1-by-Johnson-Banks
Duolingo_typography2-by-Johnson-Banks
Duolingo_typography5-by-Johnson-Banks
Duolingo_typography3-by-Johnson-Banks
Duolingo_typography4-by-Johnson-Banks
Duolingo_feather_bold-by-Johnson-Banks
Duolingo_social-by-Johnson-Banks
Duolingo_typography6-by-Johnson-Banks

Studio
Johnson Banks 

Role
Design Director  

Creative Direction
Michael Johnson 

Design Team
Beth Johnson
Leanne Kitchen
Katherine West

Typeface design
Fontsmith

Selected Works

DuolingoBranding

Historic HousesBranding

Twelve TownBranding

RecollectBranding

Sydney FestivalBranding

current
Design Director at Johnson Banks

© 2020
Lara Juriansz

contact
lara.juriansz@gmail.com