2019 / Johnson Banks
Since its inception in 2011 Duolingo has offered over 300 million people a new ‘gamified’ approach to language learning. With an ever expanding list of products on offer, it was clear that they needed a cohesive visual approach to communicate the brand outside of the app environment.
We developed a wordmark based on Duo, the brand’s mascot. The owl’s feathery form and personality informed the letterforms, which later developed into a unique typeface that is unmistakably Duolingo.
Studio
Johnson Banks
Role
Design Director
Creative Direction
Michael Johnson
Design Team
Beth Johnson
Leanne Kitchen
Katherine West
Typeface design
Fontsmith
Selected Works
DuolingoBranding
Historic HousesBranding
Twelve TownBranding
RecollectBranding
Sydney FestivalBranding