Client
Great Ormond Street Hospital

Studio
Johnson Banks

Disciplines
Brand identity
Campaigns and advertising
Digital design

Devoted to discovery.

Task
Develop a visual identity system for the Great Ormond Street Hospital that communicates the newly adopted brand narrative – Devoted to Discovery.
Visually align the hospital with the strength of the charity brand, without diluting either entity.
Work within the NHS guidelines. Typography, colour palette and logo formatting should not be altered.

Solution
We developed a visual system that uses with the charity’s iconic symbol of the face and tear as our starting point. Echoing its illustrative approach, the intention is that the charity’s ‘face’ is part of an entire graphic toolkit that is used by the hospital. Reflecting on the narrative focus of discovery, innovation, exploration, curiosity, wonder and delight – we were able to bring it to life while speaking coherently to multiple audiences.

logo.e57c277b2a23
logo-default.427f723cbb48
GOSH_Website_exp
GOSH_Hero_Desk1

Introducing an illustrative style drawn from the charity's hand rendered symbol

GOSH_Website_Images_Icons

Using illustration to communicate key narrative themes

GOSH_Illustrations_Discovery
GOSH_Illustrations_Curiosity_Desk2
GOSH_Illustrations_Exploration_Desk
GOSH_Illustrations_Innovation_Desk2
GOSH_Illustrations_Creatures

Combining illustration with exisitng photography

GOSH_Website_collage6a
GOSH_Website_collage3
GOSH_Website_collage5a
GOSH_Website_collage4
GOSH_Website_collage7
GOSH_Website_collage10-2
GOSH_Website_collage9
GOSH_Website_collage11
GOSH_Website_Home1
GOSH_Website_mag
GOSH_Website_soc-1
GOSH_Website_collage1
GOSH_brochure
GOSH_Website_lanyard
GOSH_Website_Staffboard
GOSH_Website_advert
GOSH_badge
54934-meshok_001
GOSH-face_mask_mockup

Credits

Role
Design Director  

Creative Direction
Michael Johnson 

Design Team
Leanne Kitchen
Katherine West

All illustrations shown here were created by the team at Johnson Banks.
Illustrators have been commissioned by the hospital and their work is being implemented with the in-house design team.

Selected Works

DuolingoBranding

Teach FirstBranding

Twelve TownBranding

Historic HousesBranding

RecollectBranding

Sydney FestivalBranding

current
Design Director at Johnson Banks

©2021
Lara Juriansz

contact
lara.juriansz@gmail.com