Great Ormond Street Hospital
Campaigns and advertising
Devoted to discovery.
Develop a visual identity system for the Great Ormond Street Hospital that communicates the newly adopted brand narrative – Devoted to Discovery.
Visually align the hospital with the strength of the charity brand, without diluting either entity.
Work within the NHS guidelines. Typography, colour palette and logo formatting should not be altered.
We developed a visual system that uses with the charity’s iconic symbol of the face and tear as our starting point. Echoing its illustrative approach, the intention is that the charity’s ‘face’ is part of an entire graphic toolkit that is used by the hospital. Reflecting on the narrative focus of discovery, innovation, exploration, curiosity, wonder and delight – we were able to bring it to life while speaking coherently to multiple audiences.
Introducing an illustrative style drawn from the charity's hand rendered symbol
Combining illustration with exisitng photography
All illustrations shown here were created by the team at Johnson Banks.
Illustrators have been commissioned by the hospital and their work is being implemented with the in-house design team.