Client
Duolingo

Studio
Johnson Banks

Disciplines
Brand identity
Typography
Campaigns and advertising
Digital design

Since its inception in 2011 Duolingo has offered over 300 million people a new ‘gamified’ approach to language learning. With an ever expanding list of products on offer, it was clear that they needed a cohesive visual approach to communicate the brand outside of the app environment.

We developed a wordmark based on Duo, the brand’s mascot. The owl’s feathery form and personality informed the letterforms, which later developed into a unique typeface that is unmistakably Duolingo.

Duo_Wordmark1
Duolingo_Screens_Website
Duo_PhoneB
Duolingo_feather_bold-by-Johnson-Banks
Duolingo_typography1-by-Johnson-Banks
Duolingo_typography2-by-Johnson-Banks
Duolingo_typography5-by-Johnson-Banks
Duolingo_typography3-by-Johnson-Banks
Duolingo_typography4-by-Johnson-Banks
Duolingo_typography6-by-Johnson-Banks
Duolingo_brand_guidelines-by-Johnson-Banks-1
Duolingo_Posters
Duo_tube1
Duolingo_tube_ad-by-Johnson-Banks-and-And-Rising
Duolingo_billboard-by-Johnson-Banks
Duolingo_passport-by-Johnson-Banks
Duolingo_suitcase-by-Johnson-Banks
Duolingo_stationary-by-Johnson-Banks
Duolingo_hat-by-Johnson-Banks
Duolingo_t-shirt-by-Johnson-Banks
Duolingo_illustration3-by-Johnson-Banks-1

Credits

Role
Design Director  

Creative Direction
Michael Johnson 

Design Team
Beth Johnson
Leanne Kitchen
Katherine West

Typeface design
Fontsmith

Selected Works

DuolingoBranding

Teach FirstBranding

Twelve TownBranding

Historic HousesBranding

RecollectBranding

Sydney FestivalBranding

current
Design Director at Johnson Banks

©2021
Lara Juriansz

contact
lara.juriansz@gmail.com