Duo_Hero_Bird

Client
Duolingo

Studio
Johnson Banks

Disciplines
Brand identity
Typography
Campaigns and advertising
Digital design

Everyone can Duolingo

Since its inception in 2011 Duolingo has offered over 300 million people a new ‘gamified’ approach to language learning. With an ever expanding list of products on offer, it was clear that they needed a cohesive visual approach to communicate the brand outside of the app environment.

We developed a wordmark based on Duo, the brand’s mascot. The owl’s feathery form and personality informed the letterforms, which later developed into a unique typeface that is unmistakably Duolingo.

Duo_Hero
Duolingo_Screens_Website
Duo_PhoneB
Duolingo_typography1-by-Johnson-Banks
Duolingo_typography2-by-Johnson-Banks
Duolingo_typography5-by-Johnson-Banks
Duolingo_feather_bold-by-Johnson-Banks
Duolingo_typography3-by-Johnson-Banks
Duolingo_typography4-by-Johnson-Banks
Duolingo_typography6-by-Johnson-Banks
Duolingo_brand_guidelines-by-Johnson-Banks-1
Duolingo_illustration1-by-Johnson-Banks
Duolingo_illustration3-by-Johnson-Banks
Duolingo_illustration2-by-Johnson-Banks-1
Duolingo_Posters
Duolingo_social-by-Johnson-Banks
Duo_tube1
Duolingo_tube_ad-by-Johnson-Banks-and-And-Rising
Duolingo_billboard-by-Johnson-Banks
Duolingo_passport-by-Johnson-Banks
Duolingo_suitcase-by-Johnson-Banks
Duolingo_stationary-by-Johnson-Banks
Duolingo_hat-by-Johnson-Banks
Duolingo_t-shirt-by-Johnson-Banks
Duolingo_illustration3-by-Johnson-Banks-1

Awards
2020 Type Champions Award

Credits

Role
Design Director  

Creative Direction
Michael Johnson 

Design Team
Beth Johnson
Leanne Kitchen
Katherine West

Typeface design
Fontsmith

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