In 2013, we were invited to create a new identity for the Sydney Festival, the preliminary arts and cultural event which takes place in the first three months of January each year. The brief was to build a brand that would survive beyond the three year term of the Artistic Director.
A word based identity solution was developed using the existing brand asset ‘This is our city in summer’ in a re-energised, focused and liberated way. Over the past five years, the identity has evolved to be a recognisable brand indicative of the energy and vibrancy of the festival.
Selected Works
Start Small Think BigCorporate design
Mutha VeganBranding, Campaign
DuolingoBranding
THISBranding, Campaign
Teach FirstBranding
Manchester CollectiveCampaign
Twelve TownBranding
Historic HousesBranding
Great Ormond Street HospitalCorporate Design
RecollectBranding