2013-2017 / Alphahbet Studio

In 2013, we were invited to create a new identity for the Sydney Festival, the preliminary arts and cultural event which takes place in the first three months of January each year. The brief was to build a brand that would survive beyond the three year term of the Artistic Director.

A word based identity solution was developed using the existing brand asset ‘This is our city in summer’ in a re-energised, focused and liberated way. Over the past five years, the identity has evolved to be a recognisable brand indicative of  the energy and vibrancy of the festival.

SF-2013-LOGO-R
SF-2013-Symour-Centre-Stairs-R
SF-2013-Festival-Village-R
SF-2013-Flags-2-R
SF-2013-Flags-2-R

2013 Brochure

SF-2015-CoverArt4
SF-2015-Brochure-1-R

2017 Brand evolution typography

SydneyFestival-hero2-1
sydney-festival-brochure-covers-v1
SF2017-website

Studio
Alphabet Studio  

Role
Brand Identity
Typography
Website

Creative Direction
Paul Clark & Tim Kliendienst 

 

Selected Works

DuolingoBranding

Historic HousesBranding

Twelve TownBranding

RecollectBranding

Sydney FestivalBranding

current
Design Director at Johnson Banks

© 2020
Lara Juriansz

contact
lara.juriansz@gmail.com