Client
Historic Houses

Studio
Johnson Banks

Disciplines
Brand identity
Logo design
Campaigns and advertising
Print design

Nothing tells a nation's story,
like it's homes.

A rebrand for Britain’s largest collection of independently owned historic homes and gardens. Their original logo had survived untouched for decades – the task was to update the brand while retaining the distinctiveness of the organisation.

The solution came from two different angles – firstly to hint at the sheer quantity of houses within the association (over 1600) by redesigning their symbol to hint at that scale, from cottages, to houses to castles. Then the scheme itself concentrates on the key difference that these houses offer – they are lived-in, alive and each with its own story to tell.

Featured in 
Logo, revised edition
Author: Michael Evamy
Published: 2021

Awards
2018 Brand Impact Awards | Culture | Shortlisted

Credits
Studio
Johnson Banks 

Role
Lead Designer
Art Direction

Creative Direction
Michael Johnson 

Design Team
Julia Woolhams
Katherine West

Copywriters
Michael Johnson
Nick Ashbury

Photography
The Curries 

©2022

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