Client
Historic Houses

Studio
Johnson Banks

Disciplines
Brand identity
Logo design
Campaigns and advertising
Print design

Nothing tells a nation's story, like it's homes.

A rebrand for Britain’s largest collection of independently owned historic homes and gardens. Their original logo had survived untouched for decades – the task was to update the brand while retaining the distinctiveness of the organisation.

The solution came from two different angles – firstly to hint at the sheer quantity of houses within the association (over 1600) by redesigning their symbol to hint at that scale, from cottages, to houses to castles. Then the scheme itself concentrates on the key difference that these houses offer – they are lived-in, alive and each with its own story to tell.

HH_Introtext2
L1001719-treatment
HH_PastPresentFuture2
124-HHA-Powderham-The-Curries-0P8A1177
HistoricHouses_MasterLogo_Portrait_Gold_RGB
HH_Wesbite_Case_Study_NowThen
HH_Wesbite_Case_Study_Dog
HH_Wesbite_Case_Study_10
HH_Wesbite_Case_Study_Ornamentation
HH_Ornaments_1-03
HH_Instagram_1080px_72dpi
HH-Web_Design
HH-Stationery-mock-up
HH_Wesbite_Case_Study_Mag_Covers
HH_Iconography
IMG_0718
HH_Wesbite_Case_Study_Handbook-1
151-HHA-Powderham-The-Curries-920A1171
HH_Wesbite_Case_Study_PinBadge
Artboard-5

Studio
Johnson Banks 

Role
Lead Designer
Art Direction

Creative Direction
Michael Johnson 

Design Team
Julia Woolhams
Katherine West

Copywriters
Nick Ashbury
Michael Johnson

Photography
The Curries 

Selected Works

DuolingoBranding

Teach FirstBranding

Twelve TownBranding

RecollectBranding

Sydney FestivalBranding

current
Design Director at Johnson Banks

©2022
Lara Juriansz