Historic Houses – Lara Juriansz

2018 / Johnson Banks

A rebrand for Britain’s largest collection of independently owned historic homes and gardens. Their original logo had survived untouched for decades – the task was to update the brand while retaining the distinctiveness of the organisation. The solution came from two different angles – firstly to hint at the sheer quantity of houses within the association (over 1600) by redesigning their symbol to hint at that scale, from houses to castles. Then the scheme itself concentrates on the key difference that these houses offer – they are lived-in, alive and accessible, not dusty museums caught in time.