2018 / Johnson Banks

A rebrand for Britain’s largest collection of independently owned historic homes and gardens. Their original logo had survived untouched for decades – the task was to update the brand while retaining the distinctiveness of the organisation. The solution came from two different angles – firstly to hint at the sheer quantity of houses within the association (over 1600) by redesigning their symbol to hint at that scale, from houses to castles. Then the scheme itself concentrates on the key difference that these houses offer – they are lived-in, alive and accessible, not dusty museums caught in time.

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Studio
Johnson Banks 

Role
Lead Designer
Art Direction

Creative Direction
Michael Johnson 

Design Team
Julia Woolhams
Katherine West

Copywriters
Nick Ashbury
Michael Johnson

Photography
The Curries 

Selected Works

DuolingoBranding

Historic HousesBranding

Twelve TownBranding

RecollectBranding

Sydney FestivalBranding

current
Design Director at Johnson Banks

© 2020
Lara Juriansz

contact
lara.juriansz@gmail.com