We were tasked to develop a visual identity system for the Great Ormond Street Hospital that communicates the newly adopted brand narrative – Devoted to Discovery.
Working within the NHS guidelines and building on the strength of the hospitals' charity brand, we developed a visual system that uses with the charity’s iconic symbol of the face and tear as our starting point. Echoing its illustrative approach, the intention is that the charity’s ‘face’ is part of an entire graphic toolkit that is used by the hospital. Reflecting on the narrative focus of discovery, innovation, exploration, curiosity, wonder and delight – we were able to bring it to life while speaking coherently to multiple audiences.
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