Client
Teach First

Studio
Johnson Banks

Disciplines
Brand identity
Campaign & advertising
Print design
Art direction

Building a fair education for all.

Teach First is a charity that works with thousands of schools, recruiting and training UK’s top graduates and placing them in schools facing the toughest challenges. Following the appointment of a new CEO, they wanted to refocus their print-focused and ‘corporate’ brand style .

The new brand developed at Johnson Banks is led with a simple T/F monogram that echoes the strategic focus to ‘building a fair education for all.’ The design approach introduces a new typographic language, strong colour palette and graphic style and a revised art direction approach.  

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Launch campaign

A key component of the relaunch is their teacher recruitment drive and growth of their schools network. A multi-faceted, multi-channel advertising campaign was developed this based upon the idea of the choices that their many target audiences face – and that by joining or supporting Teach First, you can ‘alter the outcome’.

The campaign was applied and adapted across over a dozen market segments, each with carefully nuanced messaging and content.

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Credits

Role
Design Director  

Creative Direction
Michael Johnson

Strategy & narrative 
Michael Johnson
Katherine Heaton 

Design Team
Beth Johnson
Leanne Kitchen
Katherine West

Photography
Peter Mason

Additional copywriting & messaging
Nick Asbury & Reed Words

Additional research & consultancy
Jill Hogan

 

Selected Works

DuolingoBranding

Teach FirstBranding

Twelve TownBranding

Historic HousesBranding

RecollectBranding

Sydney FestivalBranding

current
Design Director at Johnson Banks

©2021
Lara Juriansz

contact
lara.juriansz@gmail.com