lara juriansz
Duo_Hero_Bird
Info
2019
Made at johnson banks
 
client: duolingo
Role: design director
Creative Team
michael johnson
lara juriansz
Beth Johnson
Leanne Kitchen
Katherine West
nick ashbury
 
typeface design
fontsmith
Recognition
Winner: 2020 Type Champions Award
 

Since its inception in 2011 Duolingo has offered over 300 million people a new ‘gamified’ approach to language learning. With an ever expanding list of products on offer, it was clear that they needed a cohesive visual approach to communicate the brand outside of the app environment.

We developed a wordmark based on Duo, the brand’s mascot. The owl’s feathery form and personality informed the letterforms, which later developed into a unique typeface that is unmistakably Duolingo.
Duo_Hero
Duolingo_Screens_Website
Duo_PhoneB
Duolingo_typography1-by-Johnson-Banks
Duolingo_typography2-by-Johnson-Banks
Duolingo_typography5-by-Johnson-Banks
Duolingo_feather_bold-by-Johnson-Banks
Duolingo_typography3-by-Johnson-Banks
Duolingo_typography4-by-Johnson-Banks
Duolingo_typography6-by-Johnson-Banks
Duolingo_brand_guidelines-by-Johnson-Banks-1
Duolingo_illustration1-by-Johnson-Banks
Duolingo_illustration3-by-Johnson-Banks
Duolingo_illustration2-by-Johnson-Banks-1
Duolingo_Posters
Duolingo_social-by-Johnson-Banks
Duo_tube1
Duolingo_tube_ad-by-Johnson-Banks-and-And-Rising
Duolingo_billboard-by-Johnson-Banks
Duolingo_passport-by-Johnson-Banks
Duolingo_suitcase-by-Johnson-Banks
Duolingo_stationary-by-Johnson-Banks
Duolingo_hat-by-Johnson-Banks
Duolingo_t-shirt-by-Johnson-Banks
Duolingo_illustration3-by-Johnson-Banks-1
‹ Undaunted
› THIS

Selected Works
SwitchersCampaign
Apple 100 Best AlbumsCampaign
Start Small Think BigBranding
UndauntedBranding
THISBranding, Campaign
Teach FirstBranding
Manchester CollectiveCampaign
Twelve TownBranding
Historic HousesBranding
RecollectBranding
Sydney FestivalBranding

©2025

→ linkedin 
→ lara.juriansz@gmail.com
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