Start Small Think Big is a not-for-profit organisation serving small business communities by connecting owners with free legal, finance and marketing advice. The brand narrative was built on idea that 'small is power', we devised a visual language that brought this to life, focusing on the business owner and their potential growth.

Without changing their name, we felt the symbol had to be immediate. Building on their previous symbol of an exclamation mark, we started small and grew it into something positive, emphatic and proud.

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