Info
2018
Made at johnson banks
Made at johnson banks
client: this TM
Role: design director
Creative Team
Michael Johnson
lara juriansz
lara juriansz
Katherine Heaton
Katherine West
Katherine West
alice tosey
nick ashbury
photography
ben monk
food stylist
seiko hatfield
retouching
stever warner
Recognition
2019 D&AD Awards | Shortlisted
THIS is for meat lovers.
A bold, simple brand was needed with a provocative sense of humour that embraces and promotes the idea that meat is no longer a necessity – and uses the very unusual name: THIS.
The solution for THIS uses the name as a prompt to create an entire visual and verbal brand that extends across all the products. A visual system that flexes according to any meat alternatives the brand might offer THIS isn’t chicken, THIS isn’t bacon, THIS isn’t milk, and so on.
Selected Works
SwitchersCampaign
Apple 100 Best AlbumsCampaign
Start Small Think BigBranding
UndauntedBranding
DuolingoBranding
Teach FirstBranding
Manchester CollectiveCampaign
Twelve TownBranding
Historic HousesBranding
RecollectBranding
Sydney FestivalBranding